Hey, this is Recipanda again with a new series on food and beverage trends around the world, I hope you enjoy and benefit from our new lessons and this topic about is coconut water good for you to drink every day, let's explore!
Why Drink Coconut Water?
Energy drinks like Red Bull were the new scope 20 years ago.
Today, coconut water is a fast-growing
new category, with global retail sales already above 450$ million,
thanks to its strong isotonic, hypo allergenic and
all-natural health benefits.
A naturally nutritious drink, coconut water is the clear liquid found in green coconuts ( not to be confused with coconut milk, which derived from the meat of the coconut – but the terms are loose).
Coconut water is now
trend in the US and is a popular drink in Brazil thanks to the athletes and
celebrities who support this innovation.
Known as agua de coco in Latin America and nariyal pani in India, sales of coconut drink in Brazil are worth more than 300$ million a year* and have exceeded that of orange juice.
In Brazil, the beverage is so ubiquitous it’s packaged with
light menus at fast food restaurants like MCDonals’s.
*Source: Merrill Lynch
Coconut Water Brands
The category initially launched in the US in the natural foods channel circa 2005 (Whole Foods now stocks the 3 major brands nationally – Vita Coco, O.N.E., and Zico).
Category Leader in USA 60% market share
Flavour Variants:
Original / Pineapple/ Tangerine / Passion Fruit / Acai and
Pomegranate / Peach and Mango.
Benefits of Drinking Coconut Water Daily
Appeal to health-conscious consumers
- It’s a natural beverage that needs no additions, not even a sweetener.
- It’s hypo-allergenic, a key benefit in a world in which consumers are becoming more concerned about avoiding one or more of the eight major allergens
- It is an isotonic drink described by the UN as “ the fluid of life” that offers the same benefits as sports drinks but has the advantage of being natural.
Coconut Water Recipe
there is no secret in its formula, the main content is water from tender coconut and some companies add ascorbic acid and natural flavors.
Coconut Water Nutritional Value
We will figure out the nutritional content based on vita coco owner declared on their packaging.
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